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Website responsiveness is key to success the digital world.

Why Responsive Web Design Would Matter More in 2022?

The way we consume information or knowledge has been changed dramatically in the last decade. Most of that change has been made possible by advances in technology which enable consumers to access whatever they want to through non‑traditional channels.

As in today’s world, access to technologies like smartphones, tablet devices, laptops or Macbooks, help users to stay connected. Coronavirus has evolved the ways of living and people adopted new ways for the consumption of education, shopping or working.

Hence we have to give the best experiences of using the website on every device, whether it’s for any service-based site or eCommerce site because the poor responsiveness will not hold the visitors.

So, what is responsive website design? Why are they so important? What are the key components of responsive web design? Let’s begin the discussion with an introduction to responsive website design.

What is responsive web design?

Responsive Website Design is a concept that suggests that the website should look, feel, and behave the same on every device or even browser. The user may be visiting the website from desktop, mobile, and tables, but the experience of using the website should be the same.

The website design elements like text, images, graphics, or whatever it is, everything should be automatically organized as per the screen size of the user. And the website should deliver the same experience of web browsing on every device.

Well, creative & attractive website designs, includes the use of flexible grids, layouts, images, and intelligent application of CSS media queries. It will automatically adjust itself with the different screen resolutions, image sizes, and scripting abilities of the device. Ultimately, it eliminates the need to create separate websites specifically for the laptop, mobile, and desktop screen size.

Thinking, why does the responsive website design matter the most in 2021?

The report from Statista (4th quarter of 2019-2020), will fade the confusion about the importance of responsive website design.

-> Mobile devices alone have generated 52.6% of global website traffic.
-> Household items, groceries, books are most frequently shopped via mobile devices.
-> Mostly, consumers research the products and explore product reviews via their smart gadgets.

Though the usage has kept on increasing. And responsive website design delivers almost the same experience as a desktop site.

That’s the reason, the Brand Republic make sure to provide the website development along with the best responsiveness for every browser or device. If you want your business to survive in this most competitive environment, then it is high time to invest in responsive website design. And you shouldn’t sleep over it, let us handle this.

Here are a few reasons to start now if you haven’t already invested in a responsive web design for your product/service.

Mobile-friendly design generates more visitors.
One in every three people across the world use smartphones. This goes to show how much web surfing happens on smartphones. A responsive web design eliminates the need to zoom in, scroll right and left unnecessarily. Users will be allowed adequate space and visibility for different tabs and call to action taps. Not only will this enhance search results for mobile websites, but it also provides fluidity and optimum experience.

Cost-effective and easy to maintain

By integrating responsive web design, businesses don’t have to separately invest time and money in a mobile version along with a desktop version. Whether you need to develop, scale or upgrade, everything gets done in one place, so it’s affordable and less time-consuming.

Helps your SEO rankings

Your SEO rankings depend on how user-friendly and fast your mobile website is even as Google search engines continue to stress mobile-first indexing. If the user leaves your mobile site immediately after entering, it increases your bounce rate and negatively affects the site. Additionally, if the visitor is not enjoying the browsing experience, there’s less traffic and possibly negative reviews, which, in turn, affects the SEO badly. That’s the reason, on-page SEO is an important factor for Google to push the search results further. Another important element in search ranking is the page load time. With responsive web design, your pages will load faster, and site usability will increase many times over.

More leads and conversions

The more responsive and professional your site is, the more audience will attract, even beyond your target demographic. Shoppers, content consumers or general surfers, all would walk away with a great user experience, as a result of which, they’re more likely to come back to your website.

67% to 75% of users attribute the success of a website to its aesthetic and usability. That’s why customer satisfaction is crucial to your business strategy and responsive web design influences the customer experience.

The more the traffic, the smoother the experience, the better the sales and profitability. All this can be made possible by little investment in responsive web design, which delivers high returns in the form of traffic and sales.

A boost to brand image

Large or established companies are already at the forefront of adaptive/responsive web design. But for start-ups looking to make a name, the importance of great responsive web design cannot be stressed enough. Suppose your user’s experience, consistent quality and ease in navigating the same content on any device without even noticing the slightest hurdle. In that case, it denotes a high level of expertise and gathering instant trust among the visitors.

The web design industry is growing and so are users’ expectations of what websites and online shops look like and are capable of. Is your brand is prepared to meet them?

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