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Visual Communication & Brand Republic

Visual Communication can Inform, Inspire & Motivate Your Audience

Did you know that Visual Communication can inform, inspire and motivate your audience, but the question is how?

Visual Communication creates a perspective faster than words. The visuals are more appealing to the human psyche, whether it’s a colour or text,  it will be left an impression, emotion or even influence over how to respond. We all witness in our daily scrolling the big brands like Coca-cola, Pepsi, Lipton Tea or Tim Hortons, etc,  all played with our psyche with appealing visuals.

Here are some examples, to clear out the confusion about what is visual communication.

COCA-COLA: Presenting the real magic, in the visual. Mostly,  their Visual campaigns support, friendship, fun or love.

Coca-Cola Aims to Make 'Real Magic' With New Brand Position

PEPSI – Run a campaign to boycott the ‘Body-Shaming’, the visual is supporting affected people and promoting diet flavour with this.


LIPTON TEA – A brand of multiple flavoured teas, they run a campaign for their “Green TEa’, with the visual they presented that you feel relaxed and calm, just like you experience after Yoga routines.

Lipton Print Advert By Evolve Studio: A Taste of Relaxing Life | Ads of the World™

TIM HORTONS – Run different mouth-watery campaigns, but they shared hints in the visual, for example, the Christmas Campaign of there, they haven’t mentioned the season just presented in the creative like this.

Tim Hortons Holiday Office Party - Thompson Online - Brought to you by 102.9 CHTM

However, strategic visual communication helps organizations to stand out, establish quick emotional connections with the audience and facilitate understanding by bridging the gap between concepts and words. Visual communication combines data visualization and graphic design to deliver information compellingly, as explained in the above-shared examples.

The interesting ‘Visual Communication’ will develop a story in the audience’s mind, and it will adhere to societal benchmarks.

Now it’s clear how much Visual Communication is important inside and outside organizations and across all channels, the business uses to connect with its audiences. Graphic design and data visualization should be underlying these require strategic points, along with brand positioning, change management, strategic planning, workplace culture and digital engagement.

Visual communication design goes beyond what meets the eye. It includes all the measure factors from a simple static graphic through moving animations in creating a full two-way communication experience.

At the Brand Republic, the design experts support and elevate our client’s work to ensure communication efforts that connect emotionally, are memorable and inclusive for diverse audiences. We also understand the power of Visual Communication and follow these seven steps for every client.

  1. We set the mood instantly with the combination of text & graphic design.
  2. We understand your goals, audience or brand persona, so we make sure to reinforce your goals with the brand’s visual presentation.
  3. We build engaging visuals to encourage the participation of your customer with your brand. With polls, questionnaires, fun games or with the campaigns like ‘Guess What?’
  4. We command instant attention with visuals, to deliver the message of the brand.
  5. We go the extra mile to add the level of professionalism that shows you care & it serves to establish a strong brand identity.
  6. We use visual design for better communication that can improve understanding through easier acknowledgement of your message.
  7. We take opportunities to reach out and strengthen your brand. By adding the personality and making it memorable.

Visual Communication offers a way to augment your efforts of strategic plannings. Brand Republic can make it better with a professional design team and consider adding visuals as the companion to your next initiative.

Are you interested in enhancing your communication strategies with strategic design? Let’s talk. 

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